What is The Pitch?

The Pitch is a 2-­‐part competition focused on advertising and its associated disciplines. You will receive hands-­‐on experience by working at a Pittsburgh advertising agency on a real-­‐world project with a local non-­‐profit organization. The first part of the program is a one-­‐day challenge that takes place in one of six participating agencies. After the first phase, the competition field will be narrowed to two teams. Those teams then compete live.

Who should register?

YOU… if you are a junior or senior interested in the field of advertising and its related disciplines (creative, consumer research, brand strategy, media planning, account management, etc.). The cost is $35 per student and includes lunch.

How does The Pitch work?

On Friday, October 20, 2017, you will work on one of six teams to address a client challenge.  About a week before the event you will be assigned (via the email address you provide on the application form) to an agency and given more details about the day.

What agencies are participating?

This year’s competition includes: Brunner, Chemistry, Garrison Hughes, Gatesman, MARC USA, and Smith Brothers Agency.

Why do you need to participate?

The Pitch is intensive, real world, and really cool. You will gain invaluable insight into the advertising world and its work, while gaining access to a top Pittsburgh agency and its ad professionals. You will build your resume, professional portfolio, and contacts while doing something that will help you determine if this field is right for you.

What’s in it for you?

– Pittsburgh Advertising Federation Student Membership
– Exposure to agency setting and to agency personnel
– Goodie Bag

What happens if your team moves on to Phase 2?

Your team will prepare for the live presentation tentatively scheduled for Thursday, November 16th, 2017 at Point Park University’s new Center for Media Innovation

What happens if your team wins the competition?

Winning team members are entitled to:

– Public recognition at Pittsburgh Addy Awards in March 2018.
– Resume review by industry professionals followed by resume distribution to the entire Pittsburgh Advertising Federation’s Board of Directors for potential future employment consideration.
– Possible execution of concepts by the client.
– Best of all -­‐ Bragging rights!

What’s the timeframe?

You will need to be onsite at your assigned agency by 9 a.m. for an agency tour and an introduction to your client’s challenge. The day ends at 5:30 p.m. A more detailed schedule will come with your registration confirmation.

Attire?

Business casual. This can include blue jeans—without holes. No hats. The key? Be professional.