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Jane Calloman Arkus
Year of induction: 1997
Bio:
Be bold. Take risks. Don’t be afraid to fail. Speak out. Through the yeas, this is the advice that Jane Callomon Arkus has given young people, particularly young women, starting out their careers. And for the last four-plus decades, it is advice that she herself has heeded as she rose from her first job at a small radio station to a founding principal of Lando Inc. advertising agency to vice president, senior creative director of international agency Marsteller, later to be come Burson-Marsteller.
Early on, she turned downed the job of fashion coordinator of Kaufmann’s. “Prestigious,” she says, “but I would have had to wear a hat.”
Instead – fortuitously for the Pittsburgh ad scene – she joined Lando in 1951. By 1953 she was director of radio-television; by 1959 vice president, creative director. She has brought to our city a string of top national honors – a Clio in the fiercely competitive beer and wine category for her “Uncle Jackson Koehler” campaign for Erie Brewing; Ad Age Top 100 citations for Union National Bank’s “Boxing Bears,” “Disston Goes the Distance,” and “Foodland is Your Land;” and an American Marketing Association Effie for campaign results for “United Way, We Take Care of Our Own” – along with countless Addy, Telly, Matrix, and New York International Film festival awards.
Her extraordinarily successful campaigns for Iron City and I.C. Light beers; Duke Beer; Union National (including her “mostly Yes” television commercial sung to Beethoven’s Fifth); and the Athlete’s Foot are still remembered today. She also blushingly admits to giving birth, in former days, to the long-lived “Ding-A-Ling-A-Ling, Give Roth A Ring (Mr. Roth is Mr. Rugs);” and Kenny Ross’ “Aunt Penny” (before Auntie went in-house.)
Ken Peters, creative director who worked with Jane from the Lando days on through both of their careers, writes: “She possesses an unwillingness to accept anything less than perfection; an unfailing ability to conjure up the memorable, breakthrough idea; and a naïve sophistication that makes her a truly one-of-a-kind writer, editor, lyricist, producer, and ad person.
Today, Jane is still making her mark as a member of several community boards and as a marketing communications consultant to a variety of non-profit and for-profit clients. In recent years they have included the Frick Art and Historical Center, Phipps Conservatory, Greater Pittsburgh Literacy Council, and Fried Provision Company, distributors of Isaly’s Chipped Chopped Ham and Ice Cream.
Former Pittsburgh Ad Club president Mickey Stobbe says, “Jane has created the roadmap for generations of ad folk to come. And come they will – to Pittsburgh!”
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