MAKE IT SOCIAL: BREAKTHROUGH DIGITAL CREATIVITY
Make it Social: Breakthrough Digital Creativity
Breakthrough creativity is an aspiration for all, but what defines it today for online advertising?
Is it about the media solution itself, the creative, or a true integration of the two?
From breakthrough visual executions to cross platform ideas to branded entertainment to original video, find out what it takes to make a lasting impression on digital consumers and whether the economic downturn is taking a toll on creativity and risk-taking and whether today's agency is truly aligned to deliver high impact ideas and executions.
Former President & Global CMO, Tribal DDB North America
Liz Ross is a sought-after speaker and was inducted into the AAF Advertising Hall of Achievement and named one of Advertising Age's "Women To Watch" in 2008. Recently, Digitas hired Liz Ross as chief growth officer, US, a responsibility previously held by global CMO Seth Solomons. Ross most recently served as president of US operations and global chief marketing officer for Tribal DDB.
CEO, Betawave Corporation
Matt Freeman serves as CEO of Betawave Corporation, the industry's first attention based media company. Prior to Betawave, Freeman was the founder and CEO of Omnicom Group's Tribal DDB Worldwide. During Freeman's tenure, Tribal grew from an ida to a worldwide network of 46 offices in 28 countries. Freeman also served on the board of directors and the executive committee of DDB Group, was a board member of AAAA, the IAB's agency committee, and continues as a director of the Advertising Club of New York. Freeman has been named one of the Top 50 most creative people in the industry by Creativity magazine and was inducted into the AAF Advertising Hall of Achievement in 2004.
Date: 10/6/2009 - 10/6/2009
Time: 11:30 AM - 1:30 PM
Location: Omni William Penn