Welcome to the inaugural RFPittsburgh – a level-playing field creative competition open to all AdFed members to win the eye of a single national marketer. Our featured client (and sole judge) this year: Frank Cooper, CMO, Sparkling Beverages, Pepsi-Cola. Mr.Cooper has issued his challenge to create the finest single magazine ad for Diet Pepsi. He’s provided the brief; you provide the creativity.
One submission per member. All ads will be reviewed by Mr. Cooper, with the winning ad to run in a national publication determined by Pepsi. In addition, the creator of the top ad, along with three honorable mention finalists, will have the opportunity to submit their credentials to Mr. Cooper.
Click here to download the complete rules, official entry form, creative brief and logo guidelines. Only Pittsburgh AdFed members may enter, so if you haven’t renewed your membership, now’s the perfect time. Corporate members (Gold, Silver) may submit entries from only those persons designated by your company as PAF members. Keep in mind that as a corporate member, you can enroll additional members for only $50 per individual.
Pretty simple. But if you have any questions, or if you’re interested in joining the AdFed, please call Joyce Perhac, Associate Executive Director at (412) 372-2605 or email her at Joyce@PghAdFed.org
Have fun, and may the best ad win.