Events
Measuring and Managing ROI for Social MediaDate: 2/1/2010 - 2/1/2010
Location: Webinar
Speaker: Guy Powell, DemandROMI
"According to Dell, its various internet-based activities - covering everything from Web 2.0 portals to its own online communities like Direct2Dell and IdeaStorm - reach an audience of 3.5 million people worldwide.The Texas-based firm also reported earlier this month that it has generated revenues of $6.5 million across its portfolio of computers, software and accessories via its presence on Twitter." What a success for social media. But is it really a success? How do we know that the Dell customers wouldn't have bought that amount of product - $6.5m anyway? How do we know that had Dell invested the same amount of effort and costs (personnel and advertising) in another media, they wouldn't have been able to reap that much or more there as well? This webinar will talk about marketing ROI best practices as they apply to social media. It will answer a number of questions, such as: - Is it really that different from traditional media? - Has anyone gotten it right yet? We'll talk about marketing metrics and ROI best practices as they relate to social media. This webinar will be filled with questions and answers through polls and otherwise to make this a real learning experience so you can orient your thinking to measure and drive higher effectiveness in your social media. Cost Members: Free Non-Members: $25
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