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The buzz on personalization means multiple creative executions, finding your customer, and giving them content they want, where and when they want it. Learn how the panelists are tackling the challenge of content strategy and personalization.
Join Us on October 1, 2019
The Rivers Club
Kevin Amos, VP Digital Performance Marketing
Kevin’s role with Brunner’s Digital Performance Marketing and Analytics practice is one of growth, innovation, collaboration and strategy. In his 20+ year career, Kevin has specialized in search marketing (SEO + SEM), data integration + security, and application development for number of businesses. Dynamic and results-driven, Kevin has a unique combination of interpersonal skills and analytical abilities. He joined nationally recognized search marketing firm, IMPAQT, when it was considered a start-up and SEO was in its infancy, and he helped build the business into one of the leading search marketing firms in the country through his commitment to data, metrics and performance marketing.
Kevin’s SEO experience includes work with several notable brands including J.P. Morgan-Chase, Discover Financial, USAA, Penske, Office Depot, Comcast, GSK, Tiffany & Co, Barnes + Noble and Digi-Key.
Zack Duncan, President
Zack Duncan is the President of Root and Branch Group, a small team that creates and implements smart, digitally focused marketing plans that generate results for B2B and B2C companies. He is the Digital Marketing Executive in Residence at the University of Pittsburgh where he teaches digital advertising and analytics…and he’s still somewhat amazed that he’s allowed to do that.
Trish Parkhill, President & CEO
Immediately after graduating from Penn State University with a degree in Communications, Trish launched her career in New York City at Publicis Agency. While there, she soaked up a experience in the creative and broadcast production departments while simultaneously supplementing her education with campaign courses at the Adhouse and the School of Visual Arts. In 2000, Trish moved back to Pittsburgh and took a role as a Copywriter at MARC USA. While there, she worked on clients in multiple verticals, honing her skills in both the traditional and digital realms. In 2009, Trish joined MarketSpace as a Creative Director, overseeing all of the agency’s creative endeavors. She also played integral role in planning and executing MarketSpace’s digital and social media service integration. Today, Trish is President & CEO of MarketSpace, fostering a unique agency environment that makes client shine and champions its employees.
Scott Rogerson, CEO
Scott is Founder and CEO of UpContent. His focus centers on the formation of lasting relationships with UpContent’s customers and partners. He is also Lead Scout – helping define the team’s priorities in order to best serve the current, and future, needs of UpContent’s customers. Prior to joining UpContent, Scott was CEO of a marketing agency – seeing first-hand how difficult and time consuming surfacing, triaging, and measuring the impact of a curation strategy can be. Scott’s past is in management consulting, internal audit, and private equity. He received an MBA from Carnegie Mellon University, with his undergraduate work at Duquesne University.
Our discussion will be moderated by
Jennifer Perkins, Director of Company & Customer Insight
Jennifer is a brand planner with 30 years of experience. She has worked at Saatchi & Saatchi, NY and Hal Riney in San Francisco. Her command of research techniques and the ability to uncover brand and consumer truths help deliver powerful insights for clients. Jennifer holds a degree in Sociology and Anthropology from Western State College. She is a Riva trained moderator and received design research certification through the Luma Institute.
11:30am – Registration & Networking
12:00pm – Welcome by Gordon Robertson, American Advertising Federation Pittsburgh President
Lunch is Served
12:20pm – Speaker Introductions/Presentation
1:00pm – Q&A
1:15pm – Adjourn