July 20, 2018
CHEMISTRY IS AN AD AGE SMALL AGENCY OF THE YEAR. AGAIN.
Independent, full-service agency Chemistry announced it has been named an Ad Age Small Agency of the Year for the second time. The agency’s first win came in 2016 with a Southeast Gold, and this year, they picked up a Northeast Gold at the publication’s Small Agency Awards ceremony in Los Angeles, honoring the industry’s best independent agencies from around the world with less than 150 employees.
“Thanks to the great folks we have here at Chemistry and our incredible partners, we’ve brought the award back for the second time in three years and covered the East Coast, first winning Southeast and now Northeast,” said Tim Smith, President of Chemistry. “We believe that culture wants to change, that uncomfortable ideas are welcome and that to excel in your category, you can’t just follow your competitors.”
In 2017, the agency grew by more than half, adding 24 new clients and projects to its roster, including Red Bull, YouTube, Atlanta United, Flower Child, COX Media and more. Chemistry has done it by changing its approach to client work, and has had some fun in the process, stepping away from traditional pitch decks – hiring street artists, wearing sumo suits, and filling a room with giant inflatables. The work has delivered strong results for clients.
During her tenure as Chief Marketing Officer of H&R Block, Kathy Collins noted: “Of the dozens of agency partners I’ve worked with and admired over the years, very few have achieved superstar status. Chemistry is the exception. Their strategic engagement and unique creative edge are only topped by their ‘always on’ nature and obsession to drive results. I can honestly say that their work moved our business — they never stopped bettering their modern approaches to performance marketing, always keeping an eye on the target and building on the integrity of the brand.”
As Chemistry has continued to grow, it has also made an investment in top talent, attracting creatives from 72&Sunny, Wieden+Kennedy, Crispin Porter and BBDO. With an expanding team, Chemistry moved to a larger office in the vibrant West Midtown district of Atlanta, transforming a former oil warehouse into a creative space.
To read more, visit Ad Age
July 11, 2018
Agency vet launches new video production company
Dax Parise has launched Untitled Content, a team specializing in video production and post-production.
The company is based at 1632 Forbes Ave. in downtown Pittsburgh and Parise serves as president and creator. Parise had been executive producer and partner at Uppercut Studios Inc., which has been dissolved after 10 years. Parise said in a prepared statement that Untitled is “a logical next step and a natural fit.”
Untitled’s expanded capabilities for traditional and social media outlets include motion graphics and 2-D and 3-D expertise. Untitled currently employs five. That includes two from Mothlight Creative, which has joined the Untitled team but is keeping its brand, according to Luke Ewing, creative director.
Parise said he wants to fill three more positions at Untitled — a senior editor, bookkeeper and office administrator.
Pittsburgh Advertising Federation Announces
National American Advertising Award Winners
Pittsburgh, Pa. – May 11, 2018 – The Pittsburgh Advertising Federation (PAF)is proud to announce the recipients of National Addy® Awards from the American Advertising Awards.
“The representation and winning campaigns from the Pittsburgh advertising community was the highest it has been in recent years, which continues to illustrate the immense talent in our region,” said Gordon Robertson, President, Pittsburgh Advertising Federation. “We are proud that three Pittsburgh agencies have won Addys on a national level, showcasing the diversity and talent of our community’s creative minds.”
The Pittsburgh winners included:
- BRUNNER: The Journey Campaign
- BRUNNER: The Journey
- BRUNNER: The Journey
- Garrison Hughes: Typewriter Guns
- Garrison Hughes: Tagged
- Garrison Hughes: Likes
- Garrison Hughes: Pixburgh
- Garrison Hughes: Corona
- MARC USA, Pittsburgh Opera: The Summer King
The winning work will be recognized at the national American Advertising Awards competition on Friday, June 8, 2018 in Chicago.
The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.
About The Pittsburgh Advertising Federation
The Pittsburgh Advertising Federation is a long-standing member of the American Advertising Federation (AAF), a national organization of 50,000 professionals in 220 professional advertising clubs, 220 college chapters and 110 corporations. Since its founding in 1923, the Pittsburgh Advertising Federation has developed into an extraordinarily diverse and active club with active representation from virtually every major local agency, advertiser, media and production entity in the greater Pittsburgh area. Among the Ad Fed’s marquee annual events are the Pittsburgh Addy Awards, Celebrate with the Chiefs, and the Pittsburgh Media Auction. For more information, please visit www.pghadfed.org.
Pittsburgh Advertising Federation Announces 2018 – 2019
Executive Committee and Board Members
Pittsburgh, PA – April 11, 2018- The Pittsburgh Advertising Federation (PAF), the region’s premier membership organization for marketing and advertising professionals, has announced its 2018-19 board members and executive leadership.
The PAF board has elected its executive committee to include President Gordon Robertson, (Hullabaloo), Vice President Chuck Barkey (Chemistry), and Co-Secretaries Mike Giunta (Garrison Hughes) and Rebecca Senneway (Big Science).
PAF board members will include Dawn Butler (UPMC), Mike Cercone (RR Donnelley), Kim Chestney (CREATE Festival, Pittsburgh Technology Council), Brad Cook (Brunner), Chris Cox (Pittsburgh Opera), Zakk Heaps (321 Blink), Matt Hildebrand (InnerWorkings), Rich Lewis (Eat’n Park), Darice Nagy (Green Dot Public Relations), Kathy Oldaker (Gatesman), Maureen Rooney (MarketSpace Communications), Steve Smith (MARC USA) and Ted Walzl (The Verb Agency).
Executive Director Evie DeSarno will continue to oversee business operations for both organizations and serve as Treasurer.
The new board will be charged with advancing the mission of the PAF through innovative programming, educational opportunities, and networking events for both established and new advertising and marketing professionals.
For more information on Ad Fed, please visit www.pghadfed.org
About Pittsburgh Advertising Federation
The Pittsburgh Advertising Federation is a long-standing member of the American Advertising Federation (AAF), a national organization of 50,000 professionals in 220 professional advertising clubs, 220 college chapters and 110 corporations. Since its founding in 1923, the Pittsburgh Advertising Federation has developed into an extraordinarily diverse and active club with active representation from nearly every major local agency, advertiser, media and production entity in the greater Pittsburgh area. Among the Ad Fed’s marquee annual events are the Pittsburgh Addy Awards, Celebrate with the Chiefs, and the Pittsburgh Media Auction. For more information, please visit www.pghadfed.org.
For more information, please contact:
Pittsburgh Advertising Federation
PAF Communications Chair
Green Dot Public Relations